Referrals are one of the top ways to grow your business. You already know that.  What you may not have realized is that you can exponentially increase the number of referrals you get, dramatically increasing your client base, by doing one simple thing—learning how to ask for referrals.  Many small business people don't b...

Target market identification, by definition, is the method used to sort potential clients for sales and marketing campaigns, advertising and promotions using income, demographic, and lifestyle characteristics of a market and census information. This method is managed in several ways, depending on the products and/or services that are the...

Despite the negativity and myths surrounding network marketing, it's a viable, affordable way to start a business from home. Unfortunately, people who get involved in network marketing often make mistakes they probably wouldn’t make if they were starting a business from scratch.  Network marketing is a business model that depend...

The internet has made it easier than ever for people involved in multilevel marketing (MLM) to find leads or people who might be interested in your product, service, or business. Instead of just reaching out to people you know or approaching strangers, you can create a website, build an email list, leverage social media and develop refer...

Direct sales, or selling products directly to consumers outside of a retail environment, can be a viable way to start a home-based business. The larger category of direct sales includes network marketing, multi-level marketing (MLM), one-on-one sales, and the party model, and many businesses use a combination of them. Success in direc...

About one in thirteen adults (18+) have participated in at least one in multi-level marketing (MLM)—sometimes referred to as direct sales or network marketing—organization during their lifetime, according to the AARP Foundation. But do these people really make money doing multi-level marketing? What's the actual likelihood of MLM success...

The best home-based business is the one you start with your own two hands - not the one in the work-at-home ad or the one your friend is promoting. So how do you start a successful business in your home? The secret of success is not to stop halfway through the business selection process as so many people do. Follow these six steps to ...

Of all the home business startup options, the most feared and misunderstood is network marketing or MLM (multilevel marketing). The reality is direct sales (of which networking marketing and MLM are a part of) is a viable way to start a home business quickly and affordably. But like all other facets of life, there are shysters and it's u...

Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this type of business. Part of negativity comes from reported low MLM success rates. However, the multi-level marketing business isn't destined to fail any more than any other business. Regard...